Also, some easy tips on website design, internet advertising and marketing. Depending on the programme of study, there may be extra costs that are not covered by tuition fees which students will need to consider when planning their studies. Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, access to shared IT equipment and other support services. This module is for those students who want to develop their knowledge of finance into the areas of banking and financial markets. Although the module is about financial systems in general, there will be frequent reference to contemporary issues and problems, and to their historical antecedents. The approach will incorporate a blend of published economic and financial data, and as far as possible, international comparisons.

This will enable students to make decisions on a more informed basis. Teaching will be via a mixture of lectures and tutorials based around lab sessions and make use of online software, materials and assessment. This module is designed to equip students with an advanced set of analytical data modelling tools, including optimisation, prediction and simulation, to effectively manage and support business decision-making. The module extends students’ skillsets developed in the first year to include problem analysis, model building, application, and evaluation, to reflect the technical skills required in the workplace. Advertising is a way of marketing your business in order to increase sales, attract new customers or make your audience aware of your products or services.

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Develop a critical understanding of the key aspects of media planning and the marketing environment to be able to identify and successfully respond to a range of challenges and opportunities. The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career. Change sentiments around your brand — Not all actions will result in a conversion.

  • You can perhaps begin to imagine the costs, losses and other fallout caused by changing such a well-established organizational name and presence, twice in two years.
  • Then create questions – seek expert help with writing the questions – it’s important to get this right.
  • Customer reviews – online – of products and services and providers and sellers, etc., are now a crucial aspect of the marketing, selling, buying, and customer service process.
  • Advertising can help to shift people’s attitudes toward your brand.
  • They also produce some informal behind-the-scenes content for their 10k followers.

Advertising is defined as the paid, non-personal distribution of a persuasive message to promote products or services to current or potential customers. Offer to do an interview or provide a quote for your local radio stations. For example, if you’re an expert in your industry and a news story is currently circulating which you can comment on, offer to provide an opinion in exchange for a mention of your business. Alternatively, phone in to request a song while giving a shout-out to your business! Make sure you name your business location so people can look you up online. Ensure any content featured doesn’t risk quick expiry e.g. products that might not continue in the future.

Government activity

All of those Super Bowl commercials you remember with fondness are the result ofcreative advertising efforts. The reason why you may prefer Pepsi over Coca-Cola, Pizza Hut over Papa John’s, or Walmart over Target is that of marketing. If it is video content then there are high chances of increasing engagement with the viewers, for better and easy video content creation you can tryInVideo’s video making tool. For instance, radio, TV, and digital are common forms of advertising.