It is perhaps no coincidence that the majority of desired outcomes will be achieved through the delivery of better service. This can be said for both those outcomes that relate to customers and also those that are focused on staff moral, performance and retention. CRM, ITSM and CX all play their part in achieving internal and external customer service excellence. The most important thing is to establish what you want to achieve and then to use any technology as a means to an end. Data and analytics from these tools can be interpreted and performance can be measured, before feeding back into the cycle of continuous improvement and adjustment of your outcome goals.
- The responsibility for the provision of services to the client is defined in the terms of engagement between the instructed firm and the client.
- To solve these complex and shifting needs, technology must be able to meet