This module will give you the key practical skills in a variety of social media and digital communication platforms. In course groups, you will research career routes and examine the career journeys of inspirational creative professionals to determine key skills for success. In mixed classes, you’ll participate in activities to help you navigate life in higher education and the creative community, expanding your social networks. You will reflect on your progress, explore what motivates you, identify personal strengths and potential roadblocks, and support each other to develop realistic action plans to help you along your chosen path. With BA Music Business, you’ll have opportunities to expand your knowledge of the industry across a wide range of subject areas.

You are encouraged to be practical and realistic, but also ambitious and to challenge yourself. Assessment is via a business plan submission designed to illustrate an innovative and viable new business idea. This module is assessed via the submission of studio and live recordings, with supporting case study analysis to illustrate your key influences. In this degree, you’ll get cutting-edge tuition from Toolroom artists, plus detailed A&R feedback on your music from renowned professionals. We have teamed up with Toolroom to create the world’s first degree programme to be delivered alongside a record label. WaterBear’s unique collaboration with Toolroom Records means you’ll get unrivalled opportunities to work with one of the most iconic record labels in electronic music.

You’ll explore theoretical perspectives on strategy development and methods of achieving competitive advantage in business, both nationally and globally. Your comprehensive examination of strategic capabilities and the environmental context of organisations will ensure you make sound strategic decisions about real-life management challenges. All of our full-time undergraduate courses involve work-based learning – this could be through placements, live briefs and guest lectures. Many of these opportunities are provided by local businesses and organisations. This module will introduce you to the creative and promotional industries such as advertising, public relations, marketing and branding. It offers a historical overview of and contemporary perspectives on their development and change.

You’ll develop a detailed understanding of digital storytelling and examine theories such as disruption, innovation, consumer behaviour, digital strategies and business models, social networking, and communication in the digital domain. For assessment, you’ll research a music industry issue of your choosing, before pitching your ideas to your tutor, writing a script, and creating a video blog about it with help from a videographer and graphic designer. You’re then free to share your finished piece across your social media accounts.

The module aims to introduce students to the nature and make-up of the media industry and undertakes a critical examination of the role of culture and society in determining its development. It will examine both traditional and new media/digital platforms as part of a wider analysis of its influence on culture & society. Additionally the module aims to provide an introduction to the learning strategies that students will need to successfully study in higher education. To develop student knowledge/ability to apply key events management principles and theories to real world professional industry contexts – through either-or, working, planning, running/organising a live event. Our approach covers every business sector of music, from digital streaming and artist management to merchandising and innovative business operations.

You can extend your studies from three to four years by taking the Year in Industry option (this option is not available if you are studying on a part-time basis). This provides the opportunity to gain relevant workplace experience as part of your programme of study. You can also increase your contacts and network so that you can hit the ground running when you graduate.

Working and volunteering throughout my degree has definitely made me more appealing to employers so don’t wait till the end to get experience. This includes EEA/Swiss nationals with pre-settled status who are not self-employed or migrant workers in the UK. Music Business alumni talks to us about his academic career, his PhD and published academic paper. This program was developed and is delivered and assessed by SAE Institute, awarded by and quality assured by University of Hertfordshire.

If you don’t meet our minimum English language requirements, we offer an intensivepre-sessional English course. Find out more about the qualifications we accept from your country on the relevantsupport in your country page. If you are unsure about the suitability of your qualifications or would like help with your application, please contact your nearestregional office for support. The table below gives you an idea of what learning looks like across a typical week. Some weeks are different due to how we schedule classes and arrange on campus sessions. From September 2022, those students living in the UK or Republic of Ireland, and EU nationals with settled status in the UK, will be considered Home students.